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PHILOSOPHY
Cinéma Humain is an organisation dedicated to the creation of critical and artistic films that prioritize the importance of generating awareness about its social and environmental subject matter on a global scale.
Given the fact that film by nature has the capability to be educational, entertaining and aesthetical, Cinéma Humain regards film as a medium that, if handled correctly, can act as both a mirror of and a prophet to society. This in itself forms the basis with which the organisation approaches each individual project.
As part of its film philosophy, Cinéma Humain stands for the respectful and honest treatment of the various issues within its films in order to offer a service to those who have no voice to speak for themselves.
In order for a lasting difference to be made, awareness should be created. By doing so, film can create astonishing results on a humanitarian level. Devoted to this conviction, Cinéma Humain aspires to donate a part of each film's royalties to aid campaigns in the social and humanitarian environment that accompanies the individual subject matters.
It is committed to the balanced, yet critical portrayal of social, political, humanitarian and environmental issues while also regarding each film as an artistic creation. In this way it aims to offer a fresh alternative to mainstream culture both within society and in the industry itself. Thus, Cinéma Humain aspires to enhance the desire for change in the way we approach and regard film while remaining respectful to the important need for relaxing entertainment.
While focusing on intellectual and historical concepts, Cinéma Humain believes that each filmic experience is and should be emotionally and psychologically honest.
Cinéma Humain wishes to involve the audience as much as possible in every film and its subject matter - not only in the visual experience, but also in the audience's critical and social understanding of what has happened, is happening and can happen in the international environment.
FOUNDER AND FILMMAKER
Reina-Marie Loader was born in Pretoria, South Africa, where she spent most of her free time acting in drama festivals such as The Pretoria Eisteddfod and the Pretoria Arts Festival. During this period she became involved in projects consisting of individual and group shows that were concerned with environmental and social issues such as global warming, soil pollution, drugs, racism and mental disability. She and her family then moved to Vienna, Austria, where she received her high school diploma with distinction from Neulandschule, Laaerberg while privately studying the art of screenwriting as well as wildlife photography and filmmaking. After graduation from high school, she moved to England, where she studied Film and Theatre at The University of Reading. Here, she was involved in several plays both as director and actor. Choosing to specialize in film, she wrote, directed, shot and edited all of her own projects, which demonstrates her interest in social and political issues. Her film, Bornapart, received international attention as it was invited to participate in the Sixtieth Anniversary of the end of hostilities in 1945 and the establishment of the Second Republic of Austria (Vienna). As part of the event a debate on the issues involved in the film was facilitated, at which she delivered an introductory lecture and took part in a critical discussion with the public. During her university education, she developed a great interest in the critical aspects of film - a dimension which is part of every film she makes and every script she writes. After graduating from the New York Film Academy in Oxford, she obtained her Masters Degree with distinction at the University of Reading. In 2007 she travelled to Africa to make a short film funded by the Austrian Department of Women's Affairs about the social roots and effects of the traditional practice of FGM.
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